How to Increase Customer Retention with Pop Ups

Increasing sales for you website should not just be a goal, it should be the main practice of your eCommerce activities. You not only want to engage with the consumer, you want to leave an everlasting impression of viability, professionalism, and quality. It is as they say, the first impression is the best impression. That way, whenever that customer thinks about a product you offer, the idea to visit the store pops into their mind. To increase customer retention, you need to start using pop ups now.

How Useful Are Pop Ups?

Pop ups are defined in the dictionary as “appear[s] without having been requested, especially for the purpose of advertising.”  The usefulness of a pop up  depends on two factors: thinking about the human experience and search engine optimization (SEO). User experience is the “must” when considering how useful pop ups truly are. You should never use pop ups in a way that detracts from the overall appeal of your website.

What Not to Do With Pop Ups

When you know what not to do, you can come up with a plan to use pop ups more effectively:

  • Do not rudely interrupts a consumer’s perusal of your website.
  • Do not have pop ups  keep returning after the exit mark has been clicked.
  • Do not create pop ups and unders that slow down the website.
  • Do not use media that misleads or dissuades a potential customers from using your website.

In other words, you need to rethink your pop up advertising strategy, because users nowadays do not want their experience should

How to Use Pop Ups Creatively

Here are some tips to make your pop ups creative to increase sales and customer retention:

  • Display premium content that cannot be seen elsewhere on the site, such as discounts for eBooks, additional features, coupons, codes for email sign up or the benefits of paid subscriptions. This will increase conversions.  
  • Use hover-style pop ups that ask for subscriptions after the users has seen some of the page.
  • End-of-page hover ads are great, because they let readers get to the bottom of the blog or consumers view a certain amount of products before appearing. This gives them time to get an impression of the store before the pop up appears.
  • Exit intent popups with discount offers can increase sales by grabbing the consumer’s attention on last time before they leave.
  • Use rich media content that clearly pertains to what you are selling, like an example of a graphic design or pictures of food, and colors that both attract and soothe the eyes, like blues, grays, deep oranges, and greens.
  • Make sure all entry pop ups are well-branded. Display the name of your company proudly. For example, use the name of your brand when asking for an email subscription like so: “Can’t get enough of my company name? Then sign up for the biweekly newsletter to stay up to date.”
  • Get artistic with call to action buttons. Many successful pop ups do not use flashing and bright lights. Instead, they employ video with elegant sound, short bites of information, and sophisticated graphics.
  • Try out chat box pop ups. These give an user the impression that your are always there to help, even if they never actually use the chat box. However, do avoid the chat box that displays someone prerecorded or drifts across the screen, as this could scare off potential buyers.
  • Steer away from pop ups that make people say “yes” or “no.” Get smart and offer an [x] at a corner with a call to action button that as a passive statement such as, “Okay, show me how!”

Overall, using pop ups to increase sales comes down to this: do they add to the first impression or take away from it? Timing is extremely important, as it what is displayed.  Use hover-style pop ups with subscriptions and coupons for retention, as well as exit intent pop ups to leave a lasting impression. Advertise smartly, and your sales will rise.