What is Push Notifications
Intentionally messages are pushed to website subscribers devices like to mobile or desktop to drive the traffic are called push notifications. For marketers, push notifications have become an important communication to engage the users. Its on-time delivery and relevant information to users inactive mode on website or app have made it more successful.
Push v/s Pull Strategy
There are two ways to engage the customer no matter you talking online or offline. Either they come automatically i.e Pull strategy. Another is a Push strategy where the user has pushed towards the service. This happens because the user allows the publisher to float the information to you.
Once you are subscribed to any website, for example, let’s talk about RSS Feed. Once you subscribed it can push the information to your device. No matter you are active on it or not. This type of communication is based on Push Protocol.
The push technology sends information on a user’s device without waiting for the request from the user. You ask for information but received randomly.
Key elements of push notifications
Trigger- This is the most important element within the framework of push notifications. The trigger is rule-driven and responsible for the user re-engagement. The target goal has been set and results can be measured according to the conversion.
User-behavior- The push messages are sent according to user behavior and these are customized. Notifications are triggered based on specif user action on a predefined time. For example, a mobile push notification is sent to a user who hasn’t visited an app from last many days.
Content-Type- The send push information can be personalized or universal. Content-type notifications can be based on user behavior and requirement. This can be either in detail or a one-line message.
Intelligence– This gives the analytics of send notifications. It made personal recommendations to users based on history. The list can be generated about the particular interest of users and can notify them.
How push notifications work in Android
The process flows with the help of Google Cloud Messaging (GCM). The Google server sets the connection with GCM and through this message is delivered on the phone app. The phone and GCM are connected by one network which is used by all apps in users device.
In this, the third-party server like the email server sends the request to the GCM server which transferred to the device through an open connection. At the same time, the Android system reads the message for which app it for and start that particular app. In this way, the app creates push notifications to user with the help of data received in the message.
-The app does not require to run in regular time intervals to check the data.
-Requires only open connection of the device.
-It helps developers to find customer behavior.
-Easy to re-engage the users
-Centralized data of users.
Registering for the Push Service
For this, you need to sign up for push notifications. This should be an authentic account and should have a website or a mobile app to register.
You need to enable the push notification on your device. This would require to grant some permissions.
Choose Your Push Icon
Your account is all set up to choose the preferred push icon that will be visible to users when received push notifications.
Add your API keys
Once the account inquiry is completed you will receive the API key. Add this to account for further process.
Enable Push Notifications
Now the account is ready to use. Enable push notifications to re-engage the users in your dashboard.
Send a Test Push Notifications
Set the kind of notifications or information you want to send. Choose the desired time and the news you want to share with users. You can send a customized message or a common message.
Push notifications are found the most engaging mediums of communication on a daily basis. This are the easiest way to re-engage and target users. Signup for free to float information to your subscribers and return back them with some free services.