A potential customer lands on your eCommerce website, looks around for a few seconds, and then leaves without looking at another page. Does that sound familiar? First impressions are very important and if someone doesn’t like what they see when they come to your website, you’re going to lose them without ever converting them into a customer. If this is something that’s a problem for you, you’re in luck! Here are 10 ways that you can decrease your bounce rate and convert more people into paying customers.
1. If you have a search bar, make it easy to find.
Many times, people are searching for something specific and if they can’t find it, they’ll just leave. So if you have a search bar on your site, make sure that it’s clearly visible so people can use it if they need to.
2. Be more strategic about your ad placement.
Yes, ads are an easy way to make money, but at what cost? Customers don’t like to come to websites and instantly be bombarded by ads. They make it hard to focus and they slow down your site’s loading time. You don’t have to get rid of your ads altogether, but consider toning it down a bit.
3. Consider changing your website design.
Branding is very important when it comes to business. If your brand doesn’t fit well with your products or ideal customer, consider redesigning your website. If someone comes to your site and the design doesn’t send the message they thought it would, this could throw them off and make them wonder if your product is right for them.
4. Optimize your website’s load time.
People are very impatient. If your website takes too long to load, they’ll just close it and move on to the next one. A lot of things can cause a page to load slowly – just do some research and look into ways that you can optimize your website’s loading time.
5. Focus on attracting the right people.
If you’re attracting the wrong people to your site, then there’s nothing you can do to stop them from bouncing. Make sure that you’re marketing to the type of people who will actually be interested in what you’re selling.
6. Make sure your website is mobile-friendly.
More and more people are using their phones to access the internet, so make sure that your site is accessible on smartphones. If people can’t navigate it on their phone, they’ll bounce and possibly never come back.
7. Draw attention to sales/discounts.
If you have sales or discounts going on with any of your products, make sure you display them for everyone to see. Some people will only buy products if they see that there’s a limited time discount on it.
8. Give people a reason to look at other pages.
If you want to get people to explore other pages or products on your website, create a “Similar content” or “Similar products” section. This encourages people to go and look at other things on your website, rather than leave when they’re done looking at what they came for.
9. Open outgoing links in new windows.
If you have links leading to other web pages, make sure that they open in new windows. If someone clicks on a link that opens in the same window, they just left your site and they probably won’t remember to come back.
10. Include one clear CTA.
Instead of overwhelming customers with a million options, include one clear CTA. If you want them to buy a product or purchase a service, make sure you make that message very clear to them.